From humble beginnings, big dreams can flourish
The early years
My passion for beauty started at a young age. I distinctly remember collecting magazine clippings of hair styles, make-up tips and workout regimes when I was 13 years old, keeping them in a file, reading and re-reading them and even giving people helpful tips and advice. Despite my obvious interest in beauty, I never thought that I would run my own company one day. I planned to be a theatre actress and singer on London’s West End and loved performing on stage, hiring the outfits and dressing up for the various shows I performed in across the country.
Shock to the system
Working a late night at a theatre show in Melville, Johannesburg (I was 17 at the time) I felt unusually out of breath and I was extremely tired. I was in Matric and working until 1am in the morning 4 times a week, so finding out there’s a baby on the way was frightening, to say the least. Despite the other options open to me, I decided to have my baby and just make things work. I finished Matric with 2 distinctions and entered the working world straight away.
Learning to sell
My first sales jobs were intense. I promoted everything from meat and vacuum cleaners to toilets and advertising. If it could be sold, I would sell it. I managed to double my income every year and eventually landed an amazing customer service position at an online marketing company in the building industry. It’s here that I learned all the valuable skills that would one day come in handy when I decided to start my own company. I met my husband Chris in 2010. I was so impressed with his drive and ambition – he had just quit his job to go out on his own and I offered to help him get his business off the ground. So we started an online marketing company together.
The big idea
I’d been desperate to find my calling and run my own business for a while. The idea to start an online hair distribution company came to me at 2am one morning. Research showed that there really was a lot of junk out there and women were being ripped off – either wearing extensions too thin for their natural hair, or sporting these expensive extensions that looked totally unnatural. Sure, I found hair extensions on the market, but they either cost a fortune or were very affordable, but poorly made. A lot of the extensions with high-end price tags were also of a very low quality.
FrontRow is born
I realised that women weren’t getting what they wanted and paid for, and that there is a huge demand for affordable, quality hair extensions – a demand that just wasn’t being met. So I decided to fill the gap and started FrontRow, my own line of luxury clip-in hair extensions. I love what I do and give my business a very personal approach. I enjoy dealing with my customers and finding new and improved products and beauty tips to share with them….just like that little 13-year old girl and her beauty scrapbook. The best part is that I keep my prices affordable. FrontRow hair extensions cost a fraction of what other companies charge for similar sets. I absolutely adore my product and I’m sure you will too!